The White Collar Crime By Edwin Sutherland Essay - 1254 Words

The phrase â€Å"white-collar crime† was introduces during 1939 when a presidential address was given by Edwin Sutherland to the American Sociological Society. Mr. Sutherland described it as, â€Å"crime committed by a person of respectability and high social status in the course of his occupation. Although there are many variables to what qualifies for a white-collar crime, the term is generally used for a variety of nonviolent, financially motivated individuals who will exploit their job to commit crimes. One of the most popular crimes committed by these individuals is security fraud. Security fraud is when a person like a stockbroker for example, misrepresents information that investors could use to make decisions. The categories of misrepresentation included in white-collar crime also involve providing false information, withholding key information, offering bad advice, and acting on inside information. Kenneth Lay was the founder of Enron in 1985 and was the chief executive officer for over 15 years. In 1990 Jeffery Skilling joined the company and later on became the chief executive officer in February 2001. However quickly resigned months later for â€Å"family reasons.† In despite of Skilling leaving the company, they were both credited in building Enron into a powerhouse in its creative management. In the near future when the company started going down hill both their names were associated with the culture of corporate scandals that followed Enron’s death. In lateShow MoreRelatedThe White Collar Crime By Edwin Sutherland1604 Words   |  7 PagesEdwin Sutherland coined the term ‘white-collar crime’ and defined it as â€Å"crime committed by a person of respectability and high social status in the course of his occupation.† (Black, 2010). While Sutherland focused on the perpetrator and his/her characteristics and roles in committing the cr ime, there were flaws within this definition in that it would not endure the progression of white-collar crime. By focusing on the individual and paying more attention to the actual crime, criminologist andRead MoreWhite Collar Crime By Edwin Sutherland Essay2527 Words   |  11 Pages White Collar Crime Name Institutional Affiliation Currently, white collar crime is one of forms of crime that legal authorities are constantly combating. According to Hasnas (2004), a white collar crime is a non-violent crime committed by someone, especially to achieve financial realisation through deceit. The term â€Å"white collar crime† was coined by Edwin Sutherland in 1939 defining it as â€Å"crime committed by a person of respectability and high social status in the course of hisRead MoreWhite Collar Crime By Edwin Sutherland Essay2013 Words   |  9 PagesWhite Collar Crime by Edwin Sutherland, published in 1949, is a study in the theory of criminal behaviour. Sutherland states that this book is an attempt to reform the theory of criminal behaviour only, not to reform anything else. And although it may include implications for social reforms, this is not the objective of the book. Sutherland define white collar crime as ‘a crime committed by a person of respectability and high social status in the course of his occupation’ (pp. 9). He adds thatRead MoreWhite Collar Crime Coined By Edwin Sutherland2133 Words   |  9 PagesCrime can occur on various platforms such as the streets of a neighborhood or at a corporation on Wall Street. As a result, crime and criminal behaviour can be explained using a broad set of theories presented by scholars with the focus ranging from the individual offender to the offender’s environment and external influences. White-collar crime coined by Edwin Sutherland, for example, is a crime committed by a person of respectability and high social status in the course of his occupation (TathamRead MoreWhite Collar Crime And Corporate Crime1158 Words   |  5 PagesWhite-Collar Crime consists of occupational crime and corporate crime. Occupational crime refers to offences committed against legitimate institutions businesses or government by those with respectable social status. It includes the embezzlement of corporate funds, tax evasion, compu ter crime and expense-account fraud. It is not every day that we hear about white-collar crimes but these non-violent crimes are on the rise to the top. Federal Bureau of Investigation states that USA, for example recordedRead MoreWhite Collar Crime And Criminal Behavior1534 Words   |  7 Pagesthe causations of crime and those at risk of criminal behaviour. White collar crime is a term founded less than a century ago within 1939 by Edwin Sutherland. He identified white collar crime as crime committed by a person of respectability and high social status in the course of his occupation (Hirschi, 1987, pg 953). Sutherland strived to explain all types of crimes. He proposed that crime occurred beyond the streets, within the business and politic realm. White collar crimes differ heavily fromRead MoreCorporate Tax Evasion Essay example690 Words   |  3 Pagesgovernment. It is illegal and therefore deviant by that definition. Corporate tax evasion (using borderline legal means) is widespread. White-collar crime is a term that is usually applied to crimes associated with business that do not involve violence or bodily injury to another person. Corporate tax evasion falls into the category of white collar crime. There are 3 types of corporate income taxes as follows: National 30% of taxable income, Local 20.7% of National Tax, and EnterpriseRead MoreComparing The Ideas Of Edwin Sutherland1257 Words   |  6 PagesComparing the ideas of Edwin Sutherland from his 1940 publication of White-Collar Criminality with attitudes towards crime in the world today, specifically in George Ritzer’s Essentials of Sociology textbook, I believe that Sutherland would be fairly happy with the treatment of crime. The textbook’s treatment of the topic of crime aligns very well with Sutherland’s outlook. Ideas of crime seemed to be treated fairly in the text, avoiding the classic pitfalls of saying that crime is always associatedRead MoreWhite Collar Crimes And Street Crimes1083 Words   |  5 PagesWhite-collar crimes are just as prevalent today as ordinary street crimes. Studies show that criminal acts committed by white-collar criminals continue to increase due to unforeseen oppo rtunities presented in the corporate world, but these crimes are often overlooked or minimally publicized in reference to criminal acts on the street. Many street crimes are viewed as unnecessary, horrendous crimes because they are committed by lower class citizens, whereas white collar crimes are illegal acts committedRead MoreUnderstanding White Collar Crime1023 Words   |  5 PagesUnderstanding White Collar Crime Donald J. Joslyn Tri County Tech Understanding White Collar Crime In the United States, there are many different types of crimes that are committed. One type of crime that is considered non-violent would be white-collar crime. Under white collared crimes there are hundreds of different types of crimes that would fall under this category. Sociologist and criminologists have come up with many different theories to what white-collar crime is and what type of people

The Legal And Social Implications Of Prostitution

The legal and social implications of prostitution have been a topic of much concern over the past few decades. Although the issue has been heavily debated, a proper answer to its legalization or criminalization has not yet been defined in many countries throughout the world. While some view that â€Å"sex work† is a justifiable occupation that should be protected under human rights, others argue that it’s legalization would do more harm than good. According to the Health and Human Rights Journal (2014), the Russian Federation has little justification for its criminalization of sex work, and the vulnerability of sex worker’s demand for their protection under Human Rights. Although, both New York Times articles agree with the model for criminalizing the purchasing of â€Å"sex services† rather than the selling, Thrupkaew focuses on the need to provide basic social services for sex workers first (Thrupkaew 2012), while Flanagin argues to ensure that women and young girls do not become victims of this criminalization. Throughout the Health and Human Rights Journal, the author develops a premise against the Russian Federations criminalization of prostitution, more commonly referred to as sex work. It is crucially noted for full understanding that sex workers are â€Å"female, male and transgender adults and young people who receive money or goods in exchange for sexual services† (Arps and Golichenko 2014). Arps and Golichenko declare that the vulnerable condition and discrimination of sexShow MoreRelatedCan People Attitudes On The Legal Status Of Prostitution Be Shaped By Media Representation?1484 Words   |  6 Pagesthe legal status of prostitution be shaped by media representation?’. The hypothesis to question is posited as ‘an individual with less knowledge on the subject (i.e. prostitution and its legality issues) is probably influenced by media on his or her attitude towards prostitution’. This research intends to adopt an experimental design employing an ideal research method to measure individual attitude change in regards to the effects imposed by media on considering prostitution as a legal or formalRead MoreProstitution : Prostitution And Prostitution1169 Words   |  5 PagesProstitution is illegal in the United States, except for some counties in Nevada. However, prostitution is in most part of the United States, despite the fact that it has been legalized. Prostitution is an act whereby, one sells his/her body for sex. In the United States, Prostitution is divided into three broad categories; street, escort, and brothel prostitution. Brothel prostitution takes place in brothel houses, which are houses where prostitutes can sell sexual services. This kind of prostitutionRead MoreWhy The Agent Is Fully Self Owning Essay1445 Words   |  6 Pagesright to act how they want with their body. Libertarians hold the view that prostitution is an activity between two consenting adults, which should not be touched by the government or even an organized religion because they consider it to be a â€Å"victimless crime†. They also they believe that it should not be subject to regulation, even if the act does not involve love or even if it involves the exchange of money. Prostitution is done with consent, which signifies that it is a expressions of oneselfRead MoreThe Legal Status Of Prostitution1460 Words   |  6 Pagesthis research, a hypothesis of answer for this research question ‘Can people attitudes on the legal status of prostitution be shaped by media representation?’ will be allocated. The hypothesis position to this question is posited as ‘an individual with less knowledge on the subject (i.e. prostitution and its legality issues) is more probable to affect by media on his or her attitude towards prostitution’. This research intends to adopt an experimental design because it deemed as an ideal researchRead MoreThe Pros And Cons Of Prostitution1225 Words   |  5 Pages Prostitution is considered to be the oldest profession. Prostitution can take many forms, from streetwalkers and brothels, to sophisticated call-girl or escort services. However, in United States it is a crime to offer sexual acts in exchange for money. The laws regarding prostitution differ everywhere around the world. In some places, especially the United States, soliciting a prostitute is grounds for punishment and even criminalization (Prostitution). Many prostitutes are criminalized becauseRead MoreProstitution Is A Single Right Definition For Prostitution1167 Words   |  5 PagesProstitution is something that has and always will be existent. It’s legal in many parts of the world and it has always been debated whether or not it should be legalized here in the US. There are many aspects to look when determining whether it is the right or wrong thing to legalize prostitution. But first we have define what exactly is prostitution. There’s not a single right definit ion for prostitution. We could look at the dictionary definition that’s the transfer of money for sexual activityRead MoreShould Prostitution Be Legal1695 Words   |  7 Pagesthat prostitution will exist no matter what because men will always degrade women, and women, in turn, can do the same to men, even though these moral aspects are not connected with the legalization process, mostly depending on moral qualities of the society members, and not on a position on prostitution. Thus, the essay will try to prove why prostitution should not be legal with the help of analysis of the articles of the well-known scientists. While feminist theory represents prostitution as aRead MoreRegulation of Oldest Profession Essay1243 Words   |  5 PagesPornography and Prostitution have much in common, both include compensated consenting adults engaging in sexual activity; however, pornography is legal, and prostitution is not. Webster’s dictionary defines prostitution as â€Å"the act or practice of engaging in promiscuous sexual relations especially for money†. Although pornography is somehow widely accepted, it is essentially the same concept as prostitution, both involving consenting adults paid to perform sexual acts. While prostitution is controversialRead MoreLegal Dilemma Of Prostitution1565 Words   |  7 Pages Prostitution: A Legal Dilemma Prostitution is considered to be the oldest profession. Prostitution can take many forms, from streetwalkers and brothels, to sophisticated call-girl or escort services. The laws regarding prostitution differ everywhere around the world. In some places around the world, soliciting a prostitute is grounds for punishment and even criminalization (Prostitution). Many prostitutes are criminalized because of their work. Therefore, they are usually victims of many crimesRead MoreProstitution, Prostitution And The Commercialization Of Sexual Services1467 Words   |  6 PagesPrior to the decision in Canada (Attorney General) v. Bedford, prostitution and the commercialization of sexual services was not illegal; however there were three legislative barriers surrounding prostitution-related acts that implicated sex workers of criminal offences, thus the decision to work safe or risk arrest made their line of work difficult (Durisin, Love , van der Meulen, 2013). Due to public demand and th e need to clean street prostitutes, the criminalization of prostitute related activities

Consumer Behavior Sample Exam (Master) Free Essays

| |1. |The process of the exposure, attention, and interpretation of sensations is known as which of the following? | | | |a. | | | |perception | | | | | | | |b. We will write a custom essay sample on Consumer Behavior Sample Exam (Master) or any similar topic only for you Order Now | | |seeing | | | | | | | |c. | | | |thinking | | | | | | | |d. | | |sensing | | | | | | | |e. | | | |interpretation | | | | | | | | | | | | | | |User Responses: |a | | | | | |2. |An online shopping experience in which you can try on clothes is an example of which of the following? | | | |a. | | | |4D reality | | | | | | | |b. | | |differential reality | | | | | | | |c. | | | |modern reality | | | | | | | |d. | | |augmented reality | | | | | | | |e. | | | |digitized reality | | | | | | | | | | | | | | |User Responses: |d. | | | | | |3. |Which of the following senses is most closely linked to the limbic system? | | | |a. | | | |taste | | | | | | | |b. | | |touch | | | | | | | |c. | | | |smell | | | | | | | |d. | | |sound | | | | | | | |e. | | | |sight | | | | | | | | | | | | | | |User Responses: |c | | | | | |4. |Marketing messages that have a clearly defined stimulus as the focal point make use of which of the following principles? | | | |a. | | | |principle of interpret ational bias | | | | | | | |b. | | |schema principle | | | | | | | |c. | | | |closure principle | | | | | | | |d. | | | |figure-ground principle | | | | | | |e. | | | |principle of similarity | | | | | | | | | | | | | | |User Responses: |d. figure-ground principle | | | | | |5. |Bertie Bott’s Every Flavor Beans are an example of which of the following? | | | |a. | | | |fictional reality | | | | | | | |b. | | |product placement | | | | | | | |c. | | | |augmented reality | | | | | | | |d. | | |product positioning | | | | | | | |e. | | | |hyperreality | | | | | | | | | | | | | | |User Responses: |e. | | | | | |6. |Which of the following best exemplifies a difference between absolute threshold and differential threshold? | | | |a. | | | |Absolute thresholds are defined by the j. n. d. , whereas differential thresholds are scientifically measured. | | | | | | | |b. | | |Absolute thresholds are the same between all people, whereas differential thresholds vary depending on t he person. | | | | | | | |c. | | | |Differential thresholds do not rely on relative difference, which is a key factor of absolute thresholds. | | | | | | | |d. | | |Differential thresholds constantly change, whereas absolute thresholds remain the same. | | | | | | | |e. | | | |Differential thresholds apply to the difference between two stimuli, whereas absolute thresholds apply to only one. | | | | | | | | | | | | | | |User Responses: |e | | | | | |7. |In large portions of the developing world, refrigeration is a luxury. Because of this, ice cream and cold Coca-Cola are viewed as status| | | |symbols. In creating an advertising campaign for a new ice cream, advertisers may wish to draw on the strong feelings associated with | | | |cold products by utilizing which of the following? | | |a. | | | |evaluation | | | | | | | |b. | | | |sensory perception | | | | | | | |c. | | |hedonic consumption | | | | | | | |d. | | | |sensory inputs | | | | | | | |e. | | |attention | | | | | | | | | | | | | | | |User Responses: |c | | | | | |8. |Which of the following is a similarity between the emotional impact and the design of a product? | | | |a. | | |Both are key elements of the marketing strategies of Proctor and Gamble. | | | | | | | |b. | | | |Both have an increasing impact on consumers’ buying decisions. | | | | | | | |c. | | | |Both are less important than price and product quality. | | | | | | |d. | | | |Both matter only when marketing items that are household staples. | | | | | | | |e. | | | |Both are shown to be more important for older consumers. | | | | | | | | | | | | | | |User Responses: |b | | | | | |9. |You notice a giant new billboard when driving to work one day. It has been cut out in the shape of the car it is advertising, and its | | | |bright red color continually catches your attention, as you look at it out of the corner of your eye as you drive. The marketing team | | | |behind this ad was likely trying to create which of the following ? | | | |a. | | |discrimination | | | | | | | |b. | | | |contrast | | | | | | | |c. | | |adaptation | | | | | | | |d. | | | |relevance | | | | | | | |e. | | |exposure | | | | | | | | | | | | | | | |User Responses: |b | | | | |10. |You grew up drinking ginger ale only when you were sick. Now, you associate ginger ale with being sick but well-taken care of. This is | | | |an example of which of the following? | | | |a. | | | |belief | | | | | | | |b. | | |gestalt | | | | | | | |c. | | | |memory | | | | | | | |d. | | |sublimination | | | | | | | |e. | | | |schema | | | | | | | | | | | | | | |User Responses: |e | | | | | |11. |Which of the following most likely does NOT represent a key factor in Method’s ability to secure a major contract with Target over more | | | |traditional brands, such as Proctor and Gamble? | | | |a. | | |a move away from traditional, staid forms of marketing | | | | | | | |b. | | | |an increased emphasis on emotional impact and surprise | | | | | | | |c. | | |the appeal of a tried and true, high-quality product | | | | | | | |d. | | | |the use of a unique, aesthetically pleasing design | | | | | | | |e. | | |a realization that consumers want unusual, exotic products | | | | | | | | | | | | | | |User Responses: |c | | | | | |12. |As technologies improve, which of the following marketing techniques do you expect to see expand in use? | | | |a. | | | |psychophysics | | | | | | | |b. | | |trade dress | | | | | | | |c. | | | |hedonic marketing | | | | | | | |d. | | |subliminal messaging | | | | | | | |e. | | | |augmented reality | | | | | | | | | | | | | | |User Responses: |e | | | | | |13. |As debate rages over whether there are some places that should inherently be off limits to advertisements, which of the following might | | | |present an additional argument from a marketing perspective towards keeping some spaces sacred? | | | |a. | | | |Advertisements may have a negative impact on brain function and young chi ldren’s ability to focus. | | | | | | |b. | | | |Hedonic consumption can extend to place and time, so marketers may one day be able to market the absence of ads. | | | | | | | |c. | | | |Maintaining natural beauty and untouched places is critical so that these images can be used for marketing campaigns. | | | | | | | |d. | | |Consumers have only limited attentions, so offering them certain breaks will make them more likely to pay attention to ads in other | | | |places. | | | | | | | |e. | | | |It is important for advertisers to stay on the good side of consumers; otherwise, marketing would cease to be effective. | | | | | | | | | | | | | | |User Responses: |d. | | | | | |14. |As the economy begins to recover after the global banking crises of 2009 and 2010, which might you expect to see? | | | |a. | | |increased package sizes | | | | | | | |b. | | | |less frivolous product placement | | | | | | | |c. | | |higher differential thresholds | | | | | | | |d. | | | |more sensor y marketing | | | | | | | |e. | | |better advertising campaigns | | | | | | | | | | | | | | | |User Responses: |a. | | | | |15. |Considering what you know about sensory marketing, which of the following would most likely NOT have contributed to the success of | | | |Apple’s iPhone? | | | |a. | | | |subliminal messaging | | | | | | | |b. | | |emotional impact | | | | | | | |c. | | | |use of the haptic sense | | | | | | | |d. | | |an aesthetically appealing design | | | | | | | |e. | | | |a natural user interface | | | | | | | | | | | | | |User Responses: |a | | | | | |16. |You have been tasked with designing a marketing campaign for a new flavor of ice cream. Outline your campaign in detail, describing how | | | |you will not only appeal to hedonic consumption, but also ensure that your message will be heard by consumers. | | | | | | | | | | |1. |Which of the following is NOT an example of a sensation? | | | |a. | | | |thought | | | | | | | |b. | | |texture | | | | | | | |c. | | | |light | | | | | | | |d. | | |sound | | | | | | | |e. | | | |odor | | | | | | | | | | | | | | |User Responses: |a. thought | | | | | |2. |The process by which people select, organize, and interpret sensations is known as which of the following? | | | |a. | | | |attention | | | | | | | |b. | | |exposure | | | | | | | |c. | | | |perception | | | | | | | |d. | | |information processing | | | | | | | |e. | | | |interpretation | | | | | | | | | | | | | | |User Responses: |c | | | | | |3. |Which of the following companies capitalized on consumer desire for pleasing product design? | | | |a. | | | |Clorox | | | | | | | |b. | | |Walmart | | | | | | | |c. | | | |Proctor and Gamble | | | | | | | |d. | | |Coca-Cola | | | | | | | |e. | | | |Method | | | | | | | | | | | | | | |User Responses: |e | | | | | |4. |Brain scans of consumers have shown that respondents show the fastest reaction times to which of the following? | | | |a. | | | |aesthetically pleasing packaging | | | | | | | |b. | | |well-known brands | | | | | | | |c. | | | |unique products | | | | | | | |d. | | |low pricing | | | | | | | |e. | | | |luxury goods | | | | | | | | | | | | | | |User Responses: |a | | | | | |5. |Which of the following best describes the haptic sense? | | | |a. | | | |sound | | | | | | | |b. | | |sight | | | | | | | |c. | | | |sight | | | | | | | |d. | | |touch | | | | | | | |e. | | | |smell | | | | | | | | | | | | | | |User Responses: |d | | | | | |6. |Marketing strategies where companies use the impact of sensations to attract consumers are known as which of the following? | | | |a. | | | |subliminal marketing | | | | | | | |b. | | |flash marketing | | | | | | | |c. | | | |competitive marketing | | | | | | | |d. | | |over marketing | | | | | | | |e. | | | |sensory marketing | | | | | | | | | | | | | | |User Responses: |e | | | | | |7. |The science of how the physical environment is integrated into our personal, subjective world is referred to as whic h of the following? | | | |a. | | | |biology | | | | | | | |b. | | | neuroscience | | | | | | | |c. | | | |psychophysics | | | | | | | |d. | | |sensology | | | | | | | |e. | | | |perceptional psychology | | | | | | | | | | | | | | |User Responses: |c | | | | | |8. |Combining a physical layer with a digital layer is known as which of the following? | | | |a. | | | |augmented reality | | | | | | | |b. | | |four dimensional reality | | | | | | | |c. | | | |digitized reality | | | | | | | |d. | | |differential reality | | | | | | | |e. | | | |web-based reality | | | | | | | | | | | | | | |User Responses: |a. augmented reality | | |9. |All of the following are factors that determine which stimuli consumers process EXCEPT which? | | | |a. | | | |perceptual defense | | | | | | | |b. | | |perceptual vigilance | | | | | | | |c. | | | |experience | | | | | | | |d. | | |attention | | | | | | | |e. | | | |adaptation | | | | | | | | | | | | | | |User Responses: |d | | | | | |10. |Ti ny figures inserted into magazine advertising via high-speed photography or airbrushing are forms of which of the following? | | | |a. | | | |sensory overload | | | | | | | |b. | | |subliminal messaging | | | | | | | |c. | | | |attention | | | | | | | |d. | | |rich media | | | | | | | |e. | | | |perceptual filters | | | | | | | | | | | | | | |User Responses: |b. subliminal messaging | | | | | |11. |Which of the following is the process of assigning meaning to sensory stimuli? | | | |a. | | | |imprinting | | | | | | | |b. | | |interpretation | | | | | | | |c. | | | |relevance | | | | | | | |d. | | |priming | | | | | | | |e. | | | |expectation | | | | | | | | | | | | | | |User Responses: |b. | | | | | |12. |Which of the following principles states that one part of a stimulus will dominate while other parts recede? | | | |a. | | | |principle of interpretational bias | | | | | | | |b. | | |figure-ground principle | | | | | | | |c. | | | |closure principle | | | | | | | |d. | | |principle of similarity | | | | | | | |e. | | | |schema principle | | | | | | | | | | | | | | |User Responses: |b. | | | | | |13. |The process of making real what is initially simulation is referred to as which of the following? | | | |a. | | | |price leadership | | | | | | | |b. | | |subliminal perception | | | | | | | |c. | | | |reverse product placement | | | | | | | |d. | | |hyperreality | | | | | | | |e. | | | |perceptual positioning | | | | | | | | | | | | | | |User Responses: |d. | | | | | |14. |Which of the following is one of the three basic components of a marketing message? | | | |a. | | | |size | | | | | | | |b. | | |sign | | | | | | | |c. | | | |shape | | | | | | | |d. | | |index | | | | | | | |e. | | | |color | | | | | | | | | | | | | | |User Responses: |b. | | | | 1. Which of the following is one of the 3 basic components of a marketing message? Size/sign or object/shape/index/color 2. Which of the following is not a sensory reception? Eyes/nose/ears/bra in/mouth 3. The immediate response of our sensory receptors to basic stimuli is known as which of the following? Perception/sensation/attention/exposure/information processing 4. Target used consumer appreciation for great design to make all of the following designers household name EXCEPT which of the following? Philippe starch/karim Rashid/todd Oldham/Isaac Mizrahi/Aradhna Krishna 5. All but which of the following are examples of companies that capitalized on consumer desire for pleasing product design? Method/Coca Cola/Gillette/Apple/Target 6. The Limbic system is a characteristic of which sense? Smell/sight/sound/sight/touch 7. A characteristic that sticks with a consumer, helping him or her to remember a product in a positive and unique way, is referred to as which of the following? Phoneme/ visual cue/trade dress/sensory signature/audio watermark . Which of the following fields examines how we pick up and integrate sensory information? Neurobiology/perception studies/sensory dynamic/phrenology/psychophysics 9. Which of the following is NOT an example of an augmented reality? A fashionista virtual room/a yellow line showing a first down in football/goggle goggles/iButterifly/ video games 10. The fact that consumers are more likely to be aware of stimuli that relate to their current needs is known as? Perceptual defense/adaptation/attention/experience/perceptual vigilance 1. Embeds are forms of which of the following: Augmented reality/subliminal messaging/perceptual filters/rich media/sensory overload 12. Which of the following principles states that consumers tend to group together objects that share physical characteristics: Principle of similarity/closure principle/principle of Interpretational bias/figure-ground principle/schema principle 13. When certain stimuli evoke a set of benefits that we assign to the stimuli, it is referred to as which of the following: Schema/priming/expectation/imprinting/interpretation 14. Which of the following is a way that signs or symbols can connect to products: Size/sign/index/color/shape 15. Cases where fictional products that appear in shows become popular in the real world are known as: Reverse product placement/subliminal perception/augmented reality/perceptual positioning/price leadership |Which of the following principles states that people are likely to fill in the pieces in an incomplete picture, often without realizing it? |(1point) | | | |[pic][pic] | |[pic]schema principle | | | | | | | | | | |[pic][pic][pic] | |[pic]principle of interpretational bias | |[pic] | | | | | | | | | |[pic][pic][pic] | |[pic]closure principle | | | | | | | | | | | |[pic][pic] | |[pic]principle of similarity | | | | | | | | | | | |[pic][pic] | |[pic]figure-ground principle | | | | | How to cite Consumer Behavior Sample Exam (Master), Papers